Amplify ROI for email, telephone, social, mobile, mail and websites.
Today's consumer is more distracted than ever, so developing marketing campaigns that directly and relevantly appeal to your target is not just a luxury, it's a necessity. KBM Group's Database Enhancement Solutions enrich the value of your customer file by appending and overlaying data elements that provide greater insight into their interests, lifestyles and behaviors and help you target messages to them across a variety of channels.
Direct Marketing is still a critical component of advertisers marketing strategy used to engage consumers across multiple channels in an effort to become increasingly relevant by the effective use of information. KBM Group supports advertisers by deepening their understanding of their customers and prospects through broadening thechannel options used to drive focused engagement.
KBM Group Database Enhancement Solutions:
- iBehavior Insights
- iBehavior Select
- Aggregated Purchase Data Overlay
- Demographic Data Append
- Email/Reverse Email Append
- Telephone Append
- Inferred Mover Overlay
- Canadian Buyers
Direct Marketing Rules the Budget!
"U.S. advertisers will collectively spend upward of $50 billion on digital advertising in 2014, according to new figures from eMarketer This represents the fifth year in a row of rapid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries.
While both direct-response and brand advertising grew at approximately the same pace year over year (about 16%), the report found that direct-response advertising increased from a higher base, and it gained $4.74 billion against $2.79 billion for branding objectives, making it the clear leader in market share. "