Customer Acquisition

Find the ideal targets for your campaigns.

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KBM Group's acquisition models identify individuals whose prior purchasing behavior makes them ideal targets for your next marketing campaign, and who are most likely to respond to your offer.

KBM Group's acquisition models help companies:

  • Acquire highly qualified customers
  • Increase market share and average order value
  • Locate new prospect segments
  • Remove non-responders

Customer acquisition models help identify:

  • The individual who is buying at the SKU level
  • The specific products that are in his/her purchase history
  • How they buy within the multi-channel environment
  • When they buy
  • Why they buy
  • What they will likely buy next