Benefits of Joining
KBM Group's iBehavior Data Cooperative helps you exponentially increase the reach and effectiveness of your customer data.
KBM Group is the premier provider of consumer transaction data that helps multi-channel merchants invest marketing dollars more efficiently.
Members of the iBehavior cooperative contribute transactional data to the cooperative database in exchange for highly qualified, modeled prospects.
Why join the iBehavior Cooperative?
- Allows access to a more complete universe of names
- Eliminates duplicates and "low potential" names
- Provides visibility into recency of purchases
- Provides access to transactional data so you can target purchasers who are most likely to purchase again
- Results in better predictive modeling due to expanded variables linked to each data record − providing more detail on the individual
The iBehavior cooperative database includes:
- More than 2,800 data-contributing retail and catalog merchants
- Over 72 million business contacts
- 190 million individuals
- Over 12 billion SKU-level transactions, representing more than $465 billion in B2B and B2C purchases