Our History

When the iBehavior data cooperative launched in 1999, we took cooperative database marketing to the next level. 

iBehavior opened its doors in 1999 under the chairmanship of the renowned Lester Wunderman, recognized as the father of direct marketing. Based on the principle that past purchase behavior is the best predictor of future buying habits, iBehavior launched the first SKU-level purchase data cooperative. iBehavior expanded this concept in 2006 with the launch of the first anonymous online data cooperative.


KBM Data Services (a member of WPP, and part of the Wunderman network) acquired the iBehavior data cooperative and Zipline Data Management Platform in 2010. KBM Data Services is a global data, analytics, and insights driven company. We help businesses worldwide use their data to improve marketing performance, increase profits, and ROI. Our data technology and thought leadership deliver breakthrough results enabling clients worldwide to dramatically grow their businesses.