KBM Data Services News

Ipsos and I-Behavior Team Up


December 11, 2013, — Ipsos and I-Behavior Team Up to Help Marketers Reach America’s Affluent

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Choozle Enhances its Rich Media Customer Engagement Platform; Selects I-Behavior as its Data Management Platform for Audience Analytics and ROI Measurement.


June 05, 2013, DENVER, CO — I-Behavior, the premier provider of behavioral targeting and data management services, today announced a partnership with Choozle, a rich media development and distribution platform.

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I-Behavior Launches Digital Audiences and DMP Services in Brazil


April 30, 2013, Louisville, Colorado — I-Behavior, the premier provider of database marketing and behavioral targeting services is expanding its international footprint into Brazil. With the significant growth in online display advertising in Latin America, I-Behavior recognized a significant opportunity to provide digital marketing and DMP services to the Brazilian market.

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TruSignal Partners with I-Behavior for Data On-boarding to Bring Greater Scale and Accuracy to TruSignal's Digital Audience Segments


April 17, 2013, Louisville, Colorado — I-Behavior, the premier provider of database marketing and behavioral targeting services has partnered with TruSignal, an innovative digital ad targeting and predictive analytics firm, to provide data on-boarding services for TruSignal's TruAudienceSM Segments.

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Analytics-IQ, Inc. Partners with I-Behavior Zipline


October 10, 2012, Louisville, CO — I-Behavior, the premier provider of database marketing and behavioral targeting services, has entered a strategic partnership with Analytics-IQ, Inc., a data solutions provider offering better targeting and analysis through a suite of products and services and will provide additional variables to enhance targeting online.

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I-Behavior's Partnership with Conexance


July 09, 2012, Paris, France — Conexance, expert in customer intelligence and cooperative databases in France, announces its new partnership with the american firm, I-Behavior, a KBM Group Company, recognized as a leader in behavior-based data and analytics. This partnership established last February, lets Conexance extend its range of operations to include online targeting, and provide a new digital offering to its clients, branded as Conex Interactive.

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KBM Group Acquires Predictys


May 29, 2012, Richardson, TX — KBM Group, the global leader in data-driven, insight-based customerengagement, has agreed to acquire Predictys, a marketing company specializing in digital data and campaign technology. Predictys' cooperative database includes information from 140 million opted-in consumers from among more than 25 co-op partners. The database powers Predictys' automated campaign software serving agencies and clients, including Snapfish, Galeries Lafayette and Swiss Life.

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KBM Group Acquires I-Behavior


November 10, 2010, Richardson, TX — KBM Group, the leader in providing a full spectrum of data-driven marketing solutions, has agreed to acquire I-Behavior, a market leader in consumer and business transaction data. I-Behavior helps multi-channel merchants market more effectively through a cooperative database including over 8 billion SKU-level transactions representing more than $320 billion in online and offline purchases.

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I-Behavior Launches I-Behavior Insights™ Interactive Reporting Portal


October 10, 2010, LOUISVILLE, CO — I-Behavior Inc, announces the launch of I-Behavior Insights, a new interactive reporting portal that provides companies with a rich view into the purchase behavior of their customers and trends in consumer purchasing behavior overall. I-Behavior Insights brings together comprehensive, aggregated purchase behavior data with demographic information for more than 180 million consumers.

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I-Behavior Announces Partnership with CMS Direct


December 10, 2008, LOUISVILLE, CO — I-Behavior, Inc. today announced a partnership with CMS Direct, Inc. As a part of this partnership, I-Behavior will integrate the Prefer Network co-operative database into its operations, and expand its suite of products to bring new innovative solutions to all its clients. The move further strengthens I-Behavior’s position as the nation’s leading behavioral targeting firm, benefiting both companies’ clients.

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I-Behavior Introduces New Consumer Models


January 01, 2008, CHANGING THE LANDSCAPE FOR CUSTOMER PROSPECTING — If you are like most companies, you are in a continual search for that desirable yet intangible audience: high-value interested consumers. I-Behavior has brought to market a series of new models that will enable you to acquire a specific type of customer. The net result will be a dramatic improvement in customer acquisition for your organization.

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Acxiom®, I-Behavior Announce Partnership – Retailers to benefit from localized insight to consumer purchasing patterns


January 15, 2007, LITTLE ROCK, AR — Acxiom Corporation (Nasdaq:ACXM), a global leader in customer information management and technology, and I-Behavior, the premier provider of data-based targeting services to companies engaged in direct channel marketing, today announced a partnership offering detailed and localized insight into consumer purchasing behavior.

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I-Behavior Named One of New York's Fastest-Growing Technology Companies in Deloitte's Technology Fast 50 Program


September 28, 2006, — I-Behavior, Inc. has been named to Deloitte's prestigious Technology Fast 50 Program for the New York Region, a ranking of the 50 fastest-growing technology, media, telecommunications and life sciences companies in the area by Deloitte & Touche USA LLP, one of the nation's leading professional services organizations.

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