Resources

I-Behavior Connect Newsletter

Catch up on all the latest news from I-Behavior:

1. IB Connect Spring 2013 Edition

   Happy Anniversary I-Behavior U.K.! April marks the one-year anniversary of I-Behavior's launch in the U.K.

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2. September 2012 Newsletter

   I-Behavior's Data Management Platform, Zipline, launches. Holiday segments available on Zipline. Keith Johnson, GM, I-Behavior Interactive speaks on panel at DMA 2012 Annual Conference. I-Behavior can help you reach consumers on Facebook.

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3. May 2012 Newsletter

   I-Behavior launches in the U.K. with Stacy Volpe leading the charge. Keith Johnson speaks at Forrester International Summit in May on I-Behavior's mission to turn research into reach through consumer relevance.

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4. December 2011 Newsletter

   Introducing online targeting solutions to help you reach the right consumer anywhere. Read about how I-Behavior Interactive's new Digital Audiences solutions can keep you relevant in a saturated marketplace.

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5. August 2011 Newsletter

   Read how I-Behavior can help you have a seamless transaction process with your customers offline, online and now through mobile. Introducing The Loop mobile application for the consumer on the go.

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6. February 2011 Newsletter

   A fresh start to the new year, I-Behavior is acquired by KBM Group, a WPP company. In addition, we introduce to our clients I-Behavior Insights, an online platform that truly gives you a 360 degree view of the marketplace and their customers.

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7. June 2010 Newsletter

   Read how I-Behavior's Data Enhancement Solutions can help spruce up your housefile and improve the insight you have about your customers.

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8. March 2010 Newsletter

   Learn how I-Behavior's predictive models can help you reach the right prospects and get an Account Manager's view of direct mail impact on the multi-channel retailer.

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I-Behavior Case Studies

Please see I-Behavior case studies:

1. Luxury Confectioner Case Study

   Read how I-Behavior used custom audience profiles to help a luxury confectioner target a distinct audience. The campaign was very successful using I-Behavior Interactive Digital Audiences to drive brand awareness and boost sales online and offline.

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Articles/Reports

1. Forrester Report: How to Exploit the Database of Affinity. April 15, 2013

   And Why Google, Not Facebook, Will Dominate Affinity Marketing by Nate Elliott with Josh Bernoff, Fatemah Khatibloo, Shar VanBoskirk, and Sarah Takvorian

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