Contact:
Anne Sullivan
I-Behavior Inc.
Telephone: 914-798-7718
E-Mail: asullivan@i-behavior.com

I-Behavior Appoints Christopher Dice as Chief Executive Officer
Monday, December 12, 2005

Harrison, NY – December 12, 2005 - I-Behavior Inc., a database marketing company providing targeting and analytic services to companies engaged in direct channel marketing, announced today that Christopher Dice has been appointed Chief Executive Officer.

Mr. Dice brings over 30 years of experience managing the endeavors of technology-based companies in delivering high-value products and services to the business-to-business and business-to-consumer markets. He most recently served as President and Chief Operating Officer of Abacus Direct Corporation, a leading supplier of services to the direct marketing industry. Under Mr. Dice’s leadership, Abacus achieved record growth in sales and profitability, and was subsequently acquired by DoubleClick, Inc., the largest independent provider of web-based advertising services.

In assuming the position of CEO, Mr. Dice comments, “I am genuinely excited about joining the team at I-Behavior. They have been first to market with a number of key innovations in support of the direct marketing activities of their clients. I look forward to continuing I-Behavior’s rapid growth and guarantee that we will be the highest quality and most innovative provider of targeted marketing services to our clients.”

In addition, the Company announced that Lynn Wunderman, Founding Chief Executive Officer, would resign, but would continue to provide consulting services to the Company and remain a significant shareholder in I-Behavior. Ms. Wunderman noted, “This is a good time for a transition in management. After six years, I leave behind a profitable multi-million dollar company. We are shaking up the co-op database category with innovative approaches to database marketing.” I-Behavior made SKU-level targeting the “price of entry” to the co-op business. Under Ms. Wunderman’s leadership, the company was the first to offer attitudinal targeting, the first to track promotion history of member campaigns and results and the first to develop patented technology to support a precise buyer-centric portrait of buyers.

I-Behavior was recently named to Deloitte & Touche’s Technology Fast 50 program for the third consecutive year for its strong history of financial performance.

Lester Wunderman, Chairman of I-Behavior and a co-founder of the Company, noted that, “We’re delighted to have Chris on board to continue the extraordinary accomplishments of I-Behavior’s team. Chris has a strong track record, and we believe he is the right person to lead this company into a very exciting future.”

About I-Behavior

I-Behavior Inc. is an information services company serving the targeting needs of multi-channel marketers. Its Co-operative database consolidates online and offline purchase behavior from nearly 1,300 participants, representing 138 million active direct channel buyers. It is the first SKU-level marketing database in the industry, providing a valuable resource from which to target offers based on known direct channel purchase behavior. I-Behavior's Chairman is direct marketing legend Lester Wunderman. The privately held company is located at 500 Mamaroneck Avenue in Harrison, NY. (www.i-behavior.com)

Posted: Wednesday, January 18, 2006
Updated: Wednesday, January 18, 2006