I-Behavior Named One of New York's Fastest Growing Technology Companies in Deloitte's Technology Fast 50 Program

Thursday, September 28, 2006

I-Behavior Inc. has been named to Deloitte's prestigious Technology Fast 50 Program for the New York Region, a ranking of the 50 fastest growing technology, media, telecommunications and life sciences companies in the area by Deloitte & Touche USA LLP, one of the nation's leading professional services organizations. Rankings are based on the percentage revenue growth over five years from 2001 to 2005.

I-Behavior's increase in revenues of 2,527 percent from 2001 to 2005 resulted in a ninth place ranking in the Technology Fast 50 for New York. The average increase in revenues among companies who made the Technology Fast 50 for this region was 1,825 percent.

I-Behavior provides data-based targeting services to companies engaged in direct channel marketing. The company's approach to identifying high-potential prospects is built on the premise that past purchase behavior is the most powerful predictor of future purchase behavior. The "behavior" in I-Behavior sums up the company's strategy for helping marketers boost efficiency and profits.

To get the most from its behavioral data, I-Behavior created proprietary systems from the ground up to support behavioral predictions. I-Behavior is the first major database provider able to capture and leverage client purchase data down to the level of individual SKU's – the true building blocks of consumer transactions. With nearly 1,300 companies contributing data on over two billion direct channel buying transactions, the I-Behavior Co-op is by far the largest SKU-level database on the market today.

"Deloitte's New York Technology Fast 50 companies have shown the strength, vision and tenacity to succeed in today's very competitive technology environment," said Ed Moran, Director of Product Innovation/Leader Nanotechnology Industry Practice, Deloitte Services LP, New York. "We applaud the successes of I-Behavior and acknowledge it as one of few companies in this region to accomplish such a fast growth rate over the past five years."

To qualify for the Technology Fast 50, companies must have had operating revenues of at least $50,000 in 2001 and $5,000,000 in 2005, be headquartered in North America, and be a company that owns proprietary technology or proprietary intellectual property that contributes to a significant portion of the company's operating revenues; or devotes a significant proportion of revenues to the research and development of technology. Using other companies' technology or intellectual property in a unique way does not qualify.

Winners of the 16 regional Technology Fast 50 programs in the United States and Canada are eligible to be entered into the Deloitte's Technology Fast 500 program, which ranks North America's top 500 fastest growing technology, media, telecommunications and life sciences companies. For more information on Deloitte's Technology Fast 50 or Technology Fast 500 programs, visit www.fast500.com.

About I-Behavior

I-Behavior Inc. is an information services company serving the targeting needs of multi-channel marketers. Its Co-operative database consolidates online and offline purchase behavior from nearly 1,300 participants, representing 138 million active direct channel buyers. It is the first SKU-level marketing database in the industry, providing a valuable resource from which to target offers based on known direct channel purchase behavior. I-Behavior's Chairman is direct marketing legend Lester Wunderman. The privately held company is located at 500 Mamaroneck Avenue in Harrison, NY. (www.i-behavior.com)

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms and their respective subsidiaries and affiliates. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte", "Deloitte & Touche", "Deloitte Touche Tohmatsu" or other related names. Services are provided by the member firms or their subsidiaries or affiliates and not by the Deloitte Touche Tohmatsu Verein.

Deloitte & Touche USA LLP is the US member firm of Deloitte Touche Tohmatsu. In the US, services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Financial Advisory Services LLP, Deloitte Tax LLP and their subsidiaries), and not by Deloitte & Touche USA LLP.

For a Printable PDF Version, Click Here

Posted: Thursday, September 28, 2006
Updated: Thursday, September 28, 2006