Contact:
Anne Sullivan
Telephone: 914-798-7718
E-Mail: asullivan@i-behavior.com
I-Behavior Named One of New York’s Fastest Growing Technology Companies in Deloitte’s Technology Fast 50 Program
Thursday, November 03, 2005
I-Behavior Inc. has been named the fifth fastest growing technology company in Deloitte & Touche’s Technology Fast 50 program for New York. The Technology Fast 50 is a ranking of the 50 fastest growing technology companies in the state, based on percentage revenue growth over five years.
I-Behavior provides data-based targeting services to companies engaged in direct channel marketing. The company’s approach to identifying high-potential prospects is built on the premise that past purchase behavior is the most powerful predictor of future purchase behavior. The “behavior” in I-Behavior sums up the company’s strategy for helping marketers boost efficiency and profits.
To get the most from its behavioral data, I-Behavior created proprietary systems from the ground up to support behavioral predictions. I-Behavior is the first major database provider able to capture and leverage client purchase data down to the level of individual SKU’s – the true building blocks of consumer transactions. With nearly 1,200 companies contributing data on over two billion direct channel buying transactions, the I-Behavior Co-op is by far the largest SKU-level database on the market today.
“Making Deloitte’s New York Technology Fast 50 is a testament to a company's vision that has resulted in exceptional growth over five years. I-Behavior’s leadership team has the right stuff for growth, and Deloitte salutes their accomplishments." said Ed Moran, a director at Deloitte Services LP who leads the product innovation group and is the chairperson of the New York Technology Fast 50.
"This is the third consecutive year we’ve been recognized by Deloitte for our strong financial performance," said Lynn Wunderman, President and CEO of I-Behavior. “We continue to innovate in our category with products and services that add real value for our clients; its rewarding to see that recognized in the marketplace.”To qualify for the Technology Fast 50 program, companies must have had operating revenues of at least $50,000 in 2001 and $1,000,000 in 2004, be headquartered in North America, and be a “technology company,” defined as a company that o wns proprietary technology that contributes to a significant portion of the company's operating revenues; or d evotes a significant proportion of revenues to the research and development of technology. Using other companies' technology in a unique way does not qualify.
About I-Behavior
I-Behavior Inc. is an information services company serving the targeting needs of multi-channel marketers. Its Co-operative database consolidates online and offline purchase behavior from nearly 1,300 participants, representing 138 million active direct channel buyers. It is the first SKU-level marketing database in the industry, providing a valuable resource from which to target offers based on known direct channel purchase behavior. I-Behavior's Chairman is direct marketing legend Lester Wunderman. The privately held company is located at 500 Mamaroneck Avenue in Harrison, NY. (www.i-behavior.com)
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms and their respective subsidiaries and affiliates. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte", "Deloitte & Touche", "Deloitte Touche Tohmatsu" or other related names. Services are provided by the member firms or their subsidiaries or affiliates and not by the Deloitte Touche Tohmatsu Verein.
Deloitte & Touche USA LLP is the US member firm of Deloitte Touche Tohmatsu. In the US, services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Financial Advisory Services LLP, Deloitte Tax LLP and their subsidiaries), and not by Deloitte & Touche USA LLP.
Posted: Thursday, September 28, 2006
Updated: Thursday, September 28, 2006 |
