Contact:
Anne Sullivan
I-Behavior, Inc.
Telephone: 914-798-7718
E-Mail: asullivan@i-behavior.com

Database Firms Look Beyond Response To Profitability: I-Behavior teams with Alliant to create Co-op2, a targeting solution utilizing performance scores to select names.
Monday, October 31, 2005

I-Behavior, a co-operative database company, is teaming with Alliant Cooperative Data Solutions to offer Co-op 2, an innovative targeting solution for users of I-Behavior marketing lists. Co-op 2 combines I-Behavior’s rich consumer buying histories with Alliant’s payment and performance models to create a new targeting solution that selects prospects based on their potential profitability. The combination of models from both companies will allow Direct channel marketers to increase the profitability of their direct response efforts utilizing names from the I-Behavior database.

“By working with Alliant to create Co-op 2, we’re offering the industry’s first turn-key co-operative solution for optimizing both response and back-end profitability for prospecting,” said Lynn Wunderman, President and CEO of I-Behavior. “Our member base of large club and continuity marketers keeps growing, and more and more of our catalog clients are also testing credit and payment based offers. Working with Alliant allows us to apply the market’s leading performance solutions to our data, addressing marketers’ long-term needs in identifying profitable customers.”

Alliant offers the industry a unique, direct response-driven view of consumer behavior and maintains transaction-level consumer performance histories contributed by major direct marketers. Alliant utilizes its data solely for analytics applications and does not rent names to marketers.

I-Behavior will utilize Alliant’s PerformanceSelect™ scores, as well as custom-developed models, to identify the most profitable names for direct response promotions. The combination of I-Behavior’s rich buying histories and Alliant’s performance models will provide marketers with powerful new targeting capabilities.

“The industry is continuously looking for new sources of promotable names and this is an extraordinary opportunity to mine I-Behavior’s rental files with defined behavioral data.” Said JoAnne Monfradi Dunn, Alliant’s CEO. “Co-op 2 is an innovative product that expands I-Behavior’s and Alliant’s leadership position in helping clients increase promotion ROI.”

Co-op 2 is available for immediate testing. Mailers and brokers seeking counts and model availability should contact your I-Behavior Account Manager directly. If you are not a Member of the I-Behavior database, please contact Sam Cardonsky at (914) 798-7704 or SCardonsky@I-behavior.com.

About I-Behavior

I-Behavior Inc. is an information services company serving the targeting needs of multi-channel marketers. Its Co-operative database consolidates online and offline purchase behavior from nearly 1,300 participants, representing 138 million active direct channel buyers. It is the first SKU-level marketing database in the industry, providing a valuable resource from which to target offers based on known direct channel purchase behavior. I-Behavior's Chairman is direct marketing legend Lester Wunderman. The privately held company is located at 500 Mamaroneck Avenue in Harrison, NY. (www.i-behavior.com)

About Alliant Cooperative Data Solutions

Alliant Cooperative Data Solutions, LLC is a leader in the commercialization of cooperative databases that help marketers predict profitable consumer behaviors. Alliant represents the direct marketing industry's largest and most comprehensive effort to combine the customer performance records of the country's leading mailers and Internet marketers; providing services and solutions that help direct marketers manage existing and prospective customers for their profit impact. Alliant maintains information on over 110 million U.S. consumers and offers solutions from two distinct data resources. DecisionBase360™ allows marketers to target consumers based on performance histories, channel, and affinity information. TransactionBase ® is a credit-decision database offering a powerful but cost-effective alternative to traditional credit scores.

Posted: Monday, October 31, 2005
Updated: Monday, October 31, 2005