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Lists and Prospecting: Re-evaluating Co-op Database Options
Until recently, if a consumer cataloger wanted to join a major cooperative database, it had two choices: the Abacus Alliance and Z-24, both founded in 1991. (A third option, SmartBase, was launched in 1995 by list firm Direct Media but was acquired and phased out by Abacus in the late 1990s.)
Monday, December 01, 2003

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