CHANGING THE LANDSCAPE FOR CUSTOMER PROSPECTING - Jan 2008
If you are like most companies, you are in a continual search for that desirable
yet intangible audience: high-value interested consumers. I-Behavior has
brought to market a series of new models that will enable you to acquire a
specific type of customer. The net result will be a dramatic improvement in
customer acquisition for your organization. -- PDF »
May, 2007: As the postal increase goes into effect, how can you drive increased performance and possibly reduce circulation? There are many approaches to this issue. However, let’s address how to effectively integrate your prospecting strategy with the cooperative databases. The first question is: how many cooperative databases should be used? Learn more.
Four companies from an event planner to a cement maker develop philanthropic events to address four different objectives: Build customer relationships, differentiate an event from the competition, strengthen retailer loyalty and unite corporate executives. Read more.
Thursday, November 03, 2005: I-Behavior, Inc. was named the fifth fastest-growing technology company in the state of New York, with 7,253 percent revenue growth over five years.
Tuesday, October 18, 2005: The Direct Marketing Association (DMA) announced today at DMA·05 the members of its Committee on Social Responsibility (CSR). Established in March 2005, the goal of the CSR is to identify challenges direct marketers face with social responsibility issues and to develop and encourage best practices in addressing them.
Thursday, October 06, 2005: At DMA05 in Atlanta next week, Georgia I-Behavior, a database services company, will conduct an American Red Cross Blood Drive at the Georgia World Congress Center in lieu of hosting a party during the convention.
Thursday, October 06, 2005: American List Counsel and LDSGroup said yesterday that they created Direct Marketers for Katrina Relief to support Habitat for Humanity's recovery efforts in New Orleans and throughout the Gulf Coast.
Monday, November 08, 2004: Eight Westchester companies made this year's Deloitte & Touche "New York Technology Fast 50" list of fastest growing tech companies' ,more than the past two years combined.
Sunday, October 31, 2004: A firm that helps catalog companies find likely buyers, a manufacturer of optical lenses for NASA and a corporate computing giant are among the 11 local companies in the latest New York Technology Fast 50.
Wednesday, April 14, 2004: Co-op databases provide a valuable source of quality names for many product offers. For most small- and medium-sized catalog companies, 50 percent or more of prospecting circulation goes to names selected from such databases. Prospect names selected from co-ops are a good value for the money.
Thursday, April 01, 2004: The recent federal "do not call" regulations have been cheered by millions of consumers, but they have hurt the telemarketing industry and challenged many traditional businesses that rely on the phone to bring in revenue.
Monday, December 01, 2003: Until recently, if a consumer cataloger wanted to join a major cooperative database, it had two choices: the Abacus Alliance and Z-24, both founded in 1991. (A third option, SmartBase, was launched in 1995 by list firm Direct Media but was acquired and phased out by Abacus in the late 1990s.)
