What type of data do you receive?
I-Behavior receives transactional data (i.e. Shoe Purchase) from our clients who are members of the I-Behavior data cooperative. This data is received when customers have purchased products, registered at a website or in some other way consented to having their personally identified data shared with third parties, such as I-Behavior. I-Behavior also receives anonymous web browsing data from our data cooperative member websites as well as other third party partners such as ad networks.
How is that data used by I-Behavior Interactive?
The aggregated purchase information (i.e. Shoe Buyer) which I-Behavior receives from members of the I-Behavior data cooperative is used in conjunction with demographic and lifestyle information, to build statistical models and create Addressable Audiences. Once the Addressable Audiences are created, all PII is removed and the de-identified audiences are shared with selected third parties. All online advertisements served using Addressable Audiences, as well as all I-Behavior Interactive products, are done so anonymously. Furthermore, most Addressable Audiences contain 1 million or more individuals per audience to further protect individual identity and provide meaningful scale for advertisers.
The anonymous web browsing data which I-Behavior receives from our merchant websites is aggregated and used to create interest based, or In-Market Audiences. This anonymous web browsing data is also used to create Re-Targeting Audiences. Addressable Audiences, In-Market Audiences, and Re-Targeting Audiences are all used by our clients as well as select partners such as publishers, ad networks and demand side platforms to help improve the consumer experience by delivering relevant advertisements to those consumers.
Does I-Behavior Interactive use or store any sensitive data?
I-Behavior Interactive does not use or store any sensitive data (financial accounts, health information, credit card numbers, social security numbers, etc.) and we do not target users on the basis of sensitive information such as health conditions or financial information. We may, however, target users on the basis of interest in health-related products, such as vitamins and supplements.
Does I-Behavior Interactive share data?
Yes. I-Behavior Interactive shares Addressable Audience data, In-Market Audience data and Re-Targeting Audience data with our clients as well as selected third parties such as ad networks, demand side platforms and publishers. This anonymous data helps consumers receive relevant advertisements and offers from marketers based on their interests and their past purchases. I-Behavior Interactive also shares performance information such clicks, views, lands, and conversions with our clients for the purposes of analysis, performance measurement and improvement of future advertising and marketing programs.
Are I-Behavior Interactive ads served anonymously?
When do consumers receive notice that they are participating in I-Behavior Interactive?
Do I need to renew my choice about participating in I-Behavior Interactive?
If you buy a new computer, install a new browser or delete cookies, you will need to renew your choice about participating in I-Behavior Interactive.
When do I-Behavior Interactive cookies expire?
Once a cookie is set from your browser, one year from the last time we see your browser the cookie expires. I-Behavior Interactive also generates an opt-out cookie, which has a lifespan of 50 years. If you would like to learn more about the expiration of the cookies from our third-party advertising partners, click here.
How frequently does I-Behavior Interactive delete data?
Aggregated transactional data that is used by I-Behavior Interactive to make targeted advertisements is retained on a 48-month rolling basis. We automatically delete I-Behavior Interactive server log data as well as anonymous web browsing data six months after it is collected.
What are I-Behavior Interactive policies for using personally identifiable information?
Although I-Behavior Interactive receives personally identifiable information from our clients, we do not share any personally identifiable information when serving online advertisements. The I-Behavior Interactive product line uses proprietary de-identification systems and procedures to preserve the anonymity of users.
How is my personal information secured?
I-Behavior invests heavily each year to ensure that the data I-Behavior Interactive uses to produce relevant online advertisements is maintained accurately and housed securely. We protect the consumer, and our data, with both technology and business practices that mitigate the risk of unauthorized access. We use multiple layers of security, combining state-of-the-art firewall protection, strictly controlled access and other security measures to guard against unauthorized use or alteration of our data. Beyond this, we do not house any sensitive data that might be particularly attractive to identity thieves. We use reasonable industry security to protect data used by I-Behavior Interactive for the purpose of making targeted online advertisements.
What is in I-Behavior Interactive cookies?
I-Behavior Interactive stores a unique identifier in your cookie which links that identifier to an anonymous profile stored on the I-Behavior Interactive database servers. The anonymous profile stored on the I-Behavior Interactive database may contain both Addressable Audience data as well as In-Market Audience and Re-Targeting Audience data. There is never any PII stored by I-Behavior Interactive in any of our cookies, or on our Interactive servers.
How do I opt-out of I-Behavior Interactive?
If you would like to discontinue receiving relevant product recommendations from I-Behavior Interactive clients, please click here. If you would like to discontinue receiving targeted advertising from NAI member ad networks, please click here. If you delete cookies, install a new browser or get a new computer, the opt-out cookie will need to be reset by coming back to this site.
How does I-Behavior Interactive protect children?
I-Behavior Interactive never knowingly collects any information from children under 13 years old. I-Behavior Interactive is not produced for, nor directed at children. Any data we may receive from a known minor is suppressed from all I-Behavior Interactive products. If you believe that a child using your computer may have accidentally registered or purchased from one of our partners and has mistakenly received an I-Behavior Interactive product recommendation, please click here for instructions on how to opt out of the I-Behavior data cooperative and request that registration information be removed from the I-Behavior cooperative database.
If you would like to discontinue receiving targeted advertising from NAI member ad networks, please click here.
How does I-Behavior Interactive enforce its policies?
I-Behavior and I-Behavior Interactive were founded on the principle that by connecting consumers with products and services that are relevant and interesting to the consumer, I-Behavior and I-Behavior Interactive could help create a better consumer experience. The consumer's best interest is always our best interest. If we did not take extra measures to protect consumers and deliver relevant online advertisements, we would not be in business. I-Behavior has been in business for over a decade, serving over 2,000 of the nation's leading retail, catalog and Internet merchants. I-Behavior Interactive makes every effort to follow the DMA's Guidelines for Ethical Business Practices, the IAB's Online Best Practices and the Network Advertising Initiative Privacy Principles.
We may disclose information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws, or to respond to subpoenas or warrants served on us; or (b) to protect or defend the rights, property or safety of I-Behavior or any third party.