With a better view of your data, what you see is opportunity.
- Base Insights provides a view into the aggregated data from the I-Behavior database across 40 product categories. View the aggregated buying behavior of 180 million individual consumers.
Base Insights provides information on customer demographics, product categories, recency and frequency of buyers, and a geographic view of where spending is occurring by category.
- Customer Insights
Customer Insights provides a specific view of what your customers are doing as they make purchases from your company or other companies within your category or within the 40 product categories available on Insights, including important Market Share and Wallet Share statistics by purchasing category.
Insights for circulation:
- Reveal the goods and services customers want by region
- Take advantage of seasonality by understanding buying trends
- Identify new customers and marketing opportunities
- Understand your customers' advertising and purchasing preferences
Insights for marketing research:
- Who to target and what products to offer
- Customer demographics and purchasing profiles
- Your market share and share of wallet
- New product and adjacent market opportunities
Insights for merchandising:
- What customers are buying outside your product category
- How your buyers compare to your competitions' buyers
- Which customer profiles are aligned with each of your products
- What new products make sense for your customers