I-Behavior Insights™

With a better view of your data, what you see is opportunity.

I-Behavior Insights reveals your customer's purchase habits, their interests, what else they're buying, spending trends and how you're performing versus your competition. With Insights, you don't just get statistics - you get the answers you need to move your business forward.

Information needs:

Base Insights provides a view into the aggregated data from the I-Behavior database across 40 product categories. View the aggregated buying behavior of 180 million individual consumers.

Base Insights provides information on customer demographics, product categories, recency and frequency of buyers, and a geographic view of where spending is occurring by category.

Customer Insights

Customer Insights provides a specific view of what your customers are doing as they make purchases from your company or other companies within your category or within the 40 product categories available on Insights, including important Market Share and Wallet Share statistics by purchasing category.

Insights for circulation:

Reveal the goods and services customers want by region
Take advantage of seasonality by understanding buying trends
Identify new customers and marketing opportunities
Understand your customers' advertising and purchasing preferences

Insights for marketing research:

Who to target and what products to offer
Customer demographics and purchasing profiles
Your market share and share of wallet
New product and adjacent market opportunities

Insights for merchandising:

What customers are buying outside your product category
How your buyers compare to your competitions' buyers
Which customer profiles are aligned with each of your products
What new products make sense for your customers