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Unique Modeling Capabilities

To impact your business results and enhance the value of our services, we offer unique modeling capabilities:
  • Multi-channel incremental value
  • Revenue predictive capabilities
  • Max universe solutions
  • Logistic and regression modeling
  • Performance-based recommendations
 Acquisition  Back to Cooperative Marketing


I-Behavior offers many acquisition models that will pinpoint individuals whose prior purchasing behavior makes them the ideal recipient of your next campaign. With our full spectrum of acquisition models, you can: 

  •  Acquire highly qualified prospects for your customer base
  •  Increase market share and average order
  •  Locate new prospect market segments
  •  Boost revenue
  •  Reduce non-responders

Our rigorously developed models will tell you:
 

  •  Who is buying at the individual and SKU level
  •  What products are in their purchase history
  •  How they buy in today’s multi-channel shopping environment
  •  When they buy, based on recent purchases and seasonal activity
  •  Why they buy according to behavioral targeting of attitudinal predictors
  •  What they are likely to buy next

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