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I-Behavior Data fuels Zero-Waste Advertising™
What if you could be confident you were reaching the right consumer
every time you delivered a marketing message?
I-Behavior provides the decision intelligence, based on purchase data of
individual consumers, to qualify your prospects, so that you
only deliver your
marketing messages to those consumers who qualify. That’s Zero-Waste
Advertising.
Data and analytics are our business. The best way to predict what a person will
buy in the future is to look at what they’ve purchased in the past. I-Behavior has proven
this model for over a decade with over 1,700 multi-channel and retail clients, collectively
representing 171 million consumers. The better the data, the more precise you can be in reaching
consumers who are interested in your offer.
Our Data Solutions Span Multiple Channels:
- Email
- Mobile
- Website Product Recommendations
Addressable Audience...
I-Behavior's core business is in offline, cooperative database solutions. So we’re experts at modeling consumer purchase data, and identifying consumer behaviors and attributes that are strong predictors of future purchases. Marketers can take advantage of these audiences to reach current customers, or acquire new ones through our premier partners .
Pre-qualified Audiences:
I-Behavior’s proprietary audience segments representing consumer groups who consistently purchase within certain categories, or across a combination of categories.
Custom Audiences:
I-Behavior’s Custom Audiences are based on modeling and analysis of the consumer behaviors, attributes and variables that have a strong correlation with purchase intent of an advertiser’s products, or response to an offer. Our Analyst team will work with you to develop a custom audience of consumers that provide the best potential for future sales.
As one piece of the entire ecosystem, we are extremely focused on developing our core competency and committed to delivering superior value to our members through effective partnerships. Our partners are NAI member companies. For more information, or to opt-out of behavioral advertising by NAI member companies visit the
NAI site.