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I-Behavior Announces Partnership with CMS Direct

LOUISVILLE, Colo., Dec. 10 2008 /PRNewswire/

I-Behavior, Inc. today announced a partnership with CMS Direct, Inc.  As a part of this partnership, I-Behavior will integrate the Prefer Network co-operative database into its operations and expand its suite of products to bring new innovative solutions to all its clients.  The move further strengthens I-Behavior's position as the nation's leading behavioral targeting firm, benefiting both companies' clients.

CMS Direct's President Andy Cossette stated, "We are always looking for ways to bring the best possible solutions to our clients.  Partnering with I-Behavior provides our clients access to the fastest growing cooperative database and allows both companies to offer a wider range of products to help our clients achieve their marketing goals.  In addition our clients will see an improvement in merge nets and lower acquisition costs as the result of working with one fewer database co-operative."

"We are honored to partner with CMS Direct and excited to welcome Prefer Network clients to I-Behavior," noted I-Behavior's CEO, Chris Dice.  "The partnership will add even greater depth to our co-operative database containing consumer purchase data on over 100 million US households, and will improve the strength of our analytic services for our clients.  The partnership will also give I-Behavior clients privileged access to CMS Direct's services," added Mr. Dice.

Multi-channel marketing success has long been dominated by co-operative database companies who improve the efficiency of marketing and advertising campaigns for their members by applying advanced analytics.  I-Behavior has been a clear leader in this market since early 2000 and I-Behavior remains the fastest growing provider in the industry.

About I-Behavior

I-Behavior, Inc. is a behavioral targeting firm and analytic services company serving the needs of marketers and advertisers. Its co-operative database consolidates purchase behavior from over 1,500 catalog, retail, and internet merchants. It was the first SKU-level marketing database in the industry, providing a valuable resource from which to target offers based on known direct channel purchase behavior.  The privately held company is headquartered in Louisville, CO. For more information, visit www.i-behavior.com .

About CMS Direct

CMS Direct is a trusted leader in providing list processing, multi-channel database development and hosting, analytical services, and marketing consulting to the direct marketing industry. For more than 25 years, CMS Direct's hands-on, experienced team of direct marketers have helped hundreds of clients achieve success by applying direct marketing expertise and data driven solutions that guarantee high returns on investment.  CMS Direct is headquartered at 6300 Single Creek Parkway, Minneapolis, MN 55430.  For more information, please visit www.cmsdirect.com or contact Mike Talbott, 763-450-6353 or miket@cmsdirect.com.

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Posted: Wednesday, December 10, 2008
Updated: