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Board of Advisors
Ronald Conway, Advisor

Ronald Conway is the Founder and Managing Partner of the Angel Investors LP funds. Mr. Conway worked with National Semiconductor Corporation in various research and marketing positions (1973-1979). Altos Computer Systems benefited under his leadership in sales and marketing, as a member of the Board, then as President and CEO (1979-1990).

Mr. Conway led Personal Training Systems (PTS) for five years as President and CEO (1991-1995). PTS was acquired by SmartForce/SkillSoft and he served on their Board of Directors until September 2002. Mr. Conway has served on several Boards/Advisory Boards including: The Red Herring Magazine, Blue Pumpkin Software, AtWeb (sold to Netscape/AOL), SendMail, Bright Mail Software, Ask Jeeves, Napster, and Support.com.

Mr. Conway is involved in community activities as a member of the Board of Directors and Treasurer for The Altos Foundation (1993 – 2000), which has contributed over $8M to Bay Area Charities. He is on the development committees of UCLA, St. Francis High School, Sacred Heart Schools, and UCSF Medical Center. Mr. Conway serves as Chairman of the Development committee of Ronald McDonald House at Stanford and the Packard Children’s Hospital. He founded the UCLA VC Fund whose investments benefit UCLA, and is a member of the DAPER VC Fund that benefits the Stanford Athletic Department. Mr. Conway is also on the Benefit Committee of the Tiger Woods Foundation.

Dave W. Florence, Advisor

David W. Florence is the founder and Chairman of Direct Media, Inc., the leading list broker and manager in the U.S. Direct Media is headquartered in Greenwich, CT with offices in Chicago, Atlanta, Kansas City and Toronto.

Mr. Florence started his career with IBM as a salesman in their Data Processing Division, and later opened the first New York office for National Business Lists. He is one of the pioneers of the list management and brokerage industry, and he founded List Management, Inc. in 1967, and Direct Media, Inc. in 1969. Mr. Florence created the first public mailing list data base in 1971.

Mr. Florence is a former director of both the Advertising Mail Marketing Association and the Direct Marketing Association and a current Trustee of the Direct Marketing Educational Foundation.

Widely recognized as an industry leader, his awards include election to the Direct Marketing Association's Hall of Fame in 2004, the DMA List Leader of the Year Award in 1993 and the Direct Marketing Club of New York Silver Apple Award in 1987.

Mr. Florence received a B.A. from Dartmouth College and a Masters Degree in Business Administration from Columbia University. He also served as a Lieutenant in the U.S. Marine Corps.

Perry A. Lerner, Advisor

Perry Lerner is a Managing Director of Crown Capital Group, Inc., a private investment company located in New York City.

From 1983 to 1996, Mr. Lerner was a senior tax partner at O'Melveny & Myers LLP, specializing in domestic and international tax planning. His work at O'Melveny involved foreign and domestic mergers and acquisitions of U.S. and foreign companies, intercompany pricing matters and financings. In addition, he represented several domestic and foreign motion picture companies in connection with the acquisition and financing of entertainment products.

Mr. Lerner is an attorney, a member of the Board of Directors of Boss Holdings, Inc. and St. John's College.

Steve Markowitz, Advisor

Mr. Markowitz is Chairman of Stockton Funds LLC, an investment management company based in Honolulu.

Prior to founding Stockton Funds in January 2001, Mr. Markowitz was the founding Chairman and CEO of MyPoints.com, Inc., a leading provider of Internet direct marketing and membership services. Under Mr. Markowitz, the Company grew annual revenue to $64 million in 2000 from zero in 1996; it grew membership to more than 16 million consumers, or roughly 15% of all consumers online. Mr. Markowitz led the Company through the acquisition and integration of three competitors and also spearheaded the Company's entry into foreign markets--launching successful joint ventures in Europe, Japan and Latin America. Mr. Markowitz orchestrated the Company's successful $50 million initial public offering in August 1999 and $210 million secondary offering in February 2000. MyPoints.com was one of the Top 20 performing IPOs of 1999 and was subsequently acquired by United Airlines.

Prior to MyPoints.com, Mr. Markowitz served as a securities analyst for Fidelity Investments and as a financial journalist for Dow Jones & Co., both in Tokyo. Mr. Markowitz holds an A.B. in East Asian languages from the University of California at Berkeley (high honors) and an MBA from the Haas School of Business, University of California at Berkeley. Mr. Markowitz is an active philanthropist. He is also fluent in Japanese.

Edwin Miller, Advisor

Mr. Miller is CEO of Atlantic Capital, LLC, a wealth management and financial services business based in St. Thomas, U.S. Virgin Islands. Atlantic manages hedge funds and advises high net worth clients on their investments, tax and estate planning. He is also a Managing Director of Carret & Company, a money management firm based in New York with over $1.8 billion in assets under management and CEO of Carret Wealth Care, LLC.

Mr. Miller began his career at Citibank as one of the original officers of the World Banking Group. Later, he coordinated the establishment of Marine Midland's Merchant bank in London, International Marine Banking Company Ltd. There, he headed the Bank's global equity investment program. From 1974-1986, Mr. Miller established three successful investment and private banking businesses in London, Hong Kong, and New York for the Associated Metals and Minerals Group, Metallgesellschaft AG and Louie Dreyfus et Cie. He was also an officer and Director of the MultiMedia Corporation and founder and CEO of Content Management Corporation, a partner of Oracle that pioneered the storage and retrieval of digital media through relational databases.

Eric Remer, Advisor

Mr. Remer founded the Conclave Group, LLC and is currently its Chief Executive Officer. The Conclave Group is a direct marketing service company that is developing a proprietary distribution network designed to connect national retailers and service providers to the hard-to-reach apartment renter community.

Mr. Remer was I-Behavior’s Vice President of Business and Strategic Development since inception of the company until January 2002. Prior to I-Behavior, Mr. Remer served as the Director of Business Development for Learn2.com. As part of the core management team that focused on the consumer web site, he was integral in developing overall site strategy. His direct responsibilities included identifying and executing strategic partnerships that enhanced the site's distribution, e-commerce offerings and community features. He developed partnerships and relationships with some of the most highly visited sites on the Internet.

Prior to Learn2.com, Mr. Remer spent most of his career working in investment banking, most recently with Vrolyk & Company, a San Francisco-based investment banking firm serving emerging growth and middle market companies. His work, in addition to mergers and acquisitions advisory, and private equity financings, involved analyzing principal investments and new business development.

Mr. Remer started his career as a Financial Analyst with Kidder, Peabody & Company.

Peter Rosenwald, Advisor

Mr. Rosenwald is a Senior Partner in Consult Partners, an international network of strategic marketing consultants which he founded when he retired from his position as Vice President Direct Marketing and Executive Committee Member at Grupo Abril, one of the largest communications companies in Latin America.

Mr. Rosenwald founded and served as chief executive of international operations for both Wunderman Cato Johnson and Saatchi & Saatchi Direct Worldwide. He writes, teaches and consults on Direct Marketing issues in the UK, U.S., France, and Brazil and is the author of the Allowable Cost Per Order software and the soon to be published book, Accountable Marketing.

Jerry Shereshewsky, Advisor

Mr. Shereshewsky is Director of Agency Relations for Yahoo, Inc. with responsibility to bring the message of Yahoo!'s integrated online direct marketing throughout the U.S. and around the world to mainstream advertising agencies.

Previously, Mr. Shereshewsky was a senior vice president at Young & Rubicam where he led such accounts as Atari, General Foods, Frito-Lay, Johnson & Johnson, and Gillette. Within the Y&R network, Mr. Shereshewsky developed and launched Gevalia Kaffe for General Foods during his tenure at direct-response giant Wunderman Worldwide. While in residence in Atlanta, he helped create the Mello Yello brand for the Coca-Cola Company. Mr. Shereshewsky also served as a senior vice president at the public relations firm Burson-Marsteller.

Mr. Shereshewsky is noted as an early pioneer of Internet marketing. As VP/Marketing & Special Products at Bertelsmann Music Group, Mr. Shereshewsky ran the company's sales promotion efforts and created one of BMG's first Web sites. Directly prior to joining Yahoo!, Mr. Shereshewsky was a member of the management team at Yoyodyne, the premier direct marketing promotion company online. Mr. Shereshewsky was Director of Marketing for Yoyodyne at the time of its acquisition by Yahoo!.

Mr. Shereshewsky serves on the Board of Directors of The Direct Marketing Association (DMA) as well as the Dean's Advisory Board at the University of Wisconsin School of Business, and the Advisory Board for the AdCenter at Virginia Commonwealth University. He is a graduate of the University of Wisconsin, where he received his degree in Russian History.

Alan Silverman, Advisor

Alan Silverman is a partner in Essaness Partners, a private equity investment firm with interests in: real estate development, technology, consumer businesses, biotechnology and the rapidly growing Hispanic market.

While having served on numerous public, private and charitable boards, Mr. Silverman is a past director of The American Cancer Society, The Infant Welfare Society and the National Association of Theatre Owners. He is currently on the board of The Lymphoma Research Foundation.

Paul E. Tierney, Jr., Advisor

Mr. Tierney is a Director of UAL Corp. (the parent of United Airlines); Liz Claiborne, Inc; C&B Publishing; Earth Color, Inc.; the Argentina Investment Fund; APB Multimedia; St. John's College and D.C. United (Major League Soccer). He has been elected to the Council on Foreign Relations and is also Chairman of the Board of Directors of TechnoServe, Inc., a not-for-profit corporation.

In 1978, he founded Gollust, Tierney, and Oliver, the Managing General Partner of Coniston Partners, and several other investment entities. He is Managing Member of Development Capital LLC, a private investment vehicle, as well as General Partner of Darwin Capital Partners, LP, a hedge fund specializing in Internet-related publicly traded securities.

He has also been a Senior Vice President of White, Weld, & Co., and then a Managing Director of its acquirer, Merrill Lynch & Co., with overall responsibility for transportation finance. Between undergraduate and graduate schools, he also served two years as a Peace Corps Volunteer in Chile.

Marc Wunderman, Advisor

Mr. Wunderman is co-founder of Wunderman Corbett Associates, a consulting firm providing marketing analysis, creative strategy and concept development, creative execution, project management and full production services for all communications media and has specialized in e-commerce and internet companies.

With an advertising agency background focused on Direct Marketing, Mr. Wunderman has expertise managing multi-channel marketing programs for clients. He has spent 24 years in Direct Marketing advertising account management. Most recently serving as a Management Supervisor based at Young & Rubicam. Mr. Wunderman has worked in account management positions at Ogilvy & Mather Direct, Wunderman Cato Johnson, and Wunderman, London.

For the past 12 years Mr. Wunderman has specialized in establishing the role of Direct Marketing for clients needing integrated and multi-channel marketing programs. Mr. Wunderman created and taught marketing courses on behalf of the U.S. Postal Service, served as volunteer fundraising Director for the New York Red Cross, and donates consulting services to the South Street Seaport Museum.

Dr. David Zelman, Advisor

Dr. Zelman is the Founder and President of Transitions Institute Inc. TII specializes in coaching individuals in personal strategy development, communication, and personal development. Dr. Zelman practices with both private individuals and with corporations and specializes in rapidly growing Internet companies.

TII's approach was created to help free individuals and organizations from unsatisfying or unproductive behavior by helping to identify new goals and safely exploring life's many possibilities.

Dr. Zelman has more than 20 years of clinical and consulting experience with more than 20,000 individuals. His current national and international practice includes a number of Fortune 50 companies, several major Internet companies and numerous private individuals.

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