I-Behavior gives you Zero-Waste Advertising™
The I-Behavior cooperative database includes:
- More than 2,400 data-contributing merchants
- 190 million individuals
- Over 30 million business contacts
- Over 10 billion SKU-level transactions, representing more than $380 billion in online and offline purchases
After its acquisition in November 2010, I-Behavior became a member of the WPP organization, the leaders in advertising, digital and relationship marketing, and part of the Wunderman network. This acquisition has not only given I-Behavior the opportunity to add new marketing and data solutions, but also made these solutions available to members of our cooperative. Though we are now a part of something bigger, we will still operate under the I-Behavior name and remain a stand-alone business providing the same data cooperative products and services that our customers have come to rely on.