Why I-Behavior?

 

A legacy of leadership. A reputation for results.


 

 


Only I-Behavior has the data intelligence and statistical expertise that comes from more than a decade of aggregating and modeling the SKU-level purchase history of more than 180 million individual consumers. Our statistical modelers hold advanced degrees and have well-honed expertise in cooperative services, multi-channel marketing, direct marketing, publishing and advertising. Additionally, our account services representatives have years of experience in direct marketing, multi-channel marketing, publishing and cooperative data services.  

 

The bottom line is that we are uniquely positioned to understand your marketing requirements. We have the unmatched products, education and know-how to be your trusted partner in data and interactive services.

 

  • First Cooperative Database Based on SKU-Level Data
  • Unique Data Collection on Individual Purchasers as well as Households
  • I-Behavior’s Statistical Analysis Team Dedicated to Building Models and Analyzing Transaction Data
  • Focusing on Data Collection at Granular Level Allows Creation of Precise, Predictive Models
  • Only Cooperative to Offer Behavioral Targeting Across All Channels: Postal, Online, EmailMobile and In-Home Addressable