Connecting your brand to the right audience.
I-Behavior brings data intelligence to marketing initiatives across all channels, so that you only deliver your offers to the people most likely to buy. The I-Behavior data cooperative includes purchase transaction data from its more than 2,000 multi-channel merchant members, representing $380 billion in purchases made by over 180 million U.S. Consumers.
Now, I-Behavior brings the power of this predictive data to online audiences. As part of the WPP organization, the world's largest communications services group, and through its partnerships with some of the leading ad networks and digital media companies, I-Behavior has created a suite of audience solutions to help brands reach the right consumers online.
Empower your brand with Zero-Waste AdvertisingTM
I-Behavior offers marketers a suite of audience solutions to help brands reach the right consumers. Our behavior-driven audiences are based on consumers' purchase or browse behaviors that demonstrate consumers' interest in a specific product/service or category of products/services. I-Behavior's digital audience solutions were developed so that you only deliver your marketing messages to your target audience. That’s Zero-Waste Advertising.
Reach
- Offline: 95% of U.S. adult population
- Online: 140 million monthly uniques
Addressable Audiences
Reach known buyers of relevant products by delivering your message to consumers who have purchased at least two products from a product category within the past twelve months.
Predefined Audiences
- 38 buyer lifestyle profiles
- 26 shopper segments
- Vehicle Ownership
- Credit Card Usage
- AmeriLINK Demographics
Custom Audiences
I-Behavior statisticians work with you to define your ideal audience
In-Market Shopping Audiences
Reach In-Market consumers of relevant products based on browse behaviors. These potential future customers have actively browsed a shopper channel website within the past 30 days.
Re-Targeted Audiences
Improve conversion rates by serving targeted ads to shoppers who visited your website without purchasing.