Press Release

Contact:
Ellen Bossert
I-Behavior Inc.
303-228-5021
ebossert@i-behavior.com

I-Behavior Launches I-Behavior Insights™ Interactive Reporting Portal
Insights Helps Companies Discover Untapped Opportunities to Grow Their Business

 

Sunday, October 10, 2010

 

October 10, 2010, LOUISVILLE, Colo – I-Behavior Inc, announces the launch of I-Behavior Insights, a new interactive reporting portal that provides companies with a rich view into the purchase behavior of their customers and trends in consumer purchasing behavior overall. I-Behavior Insights brings together comprehensive, aggregated purchase behavior data with demographic information for more than 180 million consumers.

 

I-Behavior developed Insights in response to requests and input taken directly from I-Behavior’s data cooperative customers who were looking for greater access into the collective knowledge that could be obtained from I-Behavior’s aggregated SKU-level data cooperative. Members of I-Behavior’s data cooperative can subscribe to the Insights reporting portal and access a suite of reports targeted to address important marketing, circulation and merchandising questions. Insights is available as an annual subscription, with monthly data updates to support trended reporting, as well as movement in market share and wallet share for the company and the product categories within their offering.

 

Circulation managers, merchandising managers and marketing research specialists will uncover actionable information to meet their business objectives: discover new ways to grow their customer base into new geographic regions or across different demographic segments; identify the products that make the most sense to include as they expand their product mix to increase the frequency and size of current customers’ orders; uncover interests and lifestyle factors about their current customers or new prospects to provide creative direction to drive higher response rates in the company’s marketing efforts; and understand purchase trends for specific product categories, subcategories or the complete product line for a company and its competitors.

 

“We are extremely excited to provide the breadth and depth of purchase behavior data that I-Behavior Insights provides. The idea that companies will be able to reduce mail tests and discover product extensions that they’ve never considered before - supported by consumer purchase behavior, is an incredible resource for our customers -- especially as the economy continues to evolve” stated Andy Kamlet, General Manager, I-Behavior Database Enhancement Solutions.

 

I-Behavior will be providing demonstrations of the new Insights portal during the DMA conference in San Francisco. Companies interested in experiencing I-Behavior Insights should visit I-Behavior’s booth #518.

 

 

About I-Behavior

I-Behavior, Inc. based in Louisville, Colorado, is a data and analytics company that builds multivariate models and aggregates transaction-level purchase data to create predictive profiles of consumers and audience segments to help multi-channel merchants invest marketing dollars more effectively. Founded in 1999, I-Behavior developed the first SKU-level purchase data cooperative that currently includes data contributed by more than 1,900 retailers and multi-channel merchants representing 8 billion SKU-level transactions accounting for over $280 billion in online and offline purchases. For more information, visit www.i-behavior.com.