Press Release
Contact:
Suellen Vann
Acxiom Corporation
Acxiom®, I-Behavior Announce Partnership – Retailers to benefit from localized insight to consumer purchasing patterns
Monday, January 15, 2007
LITTLE ROCK, Ark. – January 15, 2007 – Acxiom Corporation (Nasdaq:ACXM), a global leader in customer information management and technology, and I-Behavior, the premier provider of data-based targeting services to companies engaged in direct channel marketing, today announced a partnership offering detailed and localized insight into consumer purchasing behavior.
"Increasingly, retail success is predicated on localizing marketing and merchandising to the unique needs of consumers in a retailer's trading area," said Tim Suther, Acxiom's leader for retail and consumer markets. "Our partnership with I-Behavior enables deeper, more accurate insight into actual purchasing behavior, providing a fact-based, privacy-assured supplement to marketing and merchandising decisions."
With more than 1,300 companies representing 120 million buyers and 95 million households, the I-Behavior co-operative database was the first SKU-level database in the industry. "Our research concluded that the I-Behavior database offers superior depth and higher predictability to consumer purchasing behavior in comparison to other alternatives," added Suther.
The partnership also expands Acxiom's integrated customer marketing databases solution for multi-channel retailers while maintaining current I-Behavior member privileges. In addition, both firms will actively recruit new contributors to I-Behavior's co-operative database.
"Our members consistently tell us that they would like to have a single provider for both marketing services and marketing data," said Sam Cardonsky, I-Behavior's Senior Vice President, Membership Development, "Current and prospective members save time and drive superior value through a single source solution."
About I-Behavior
I-Behavior Inc. is an information services company serving the targeting needs of multi-channel marketers. Its co-operative database consolidates online and offline purchase behavior from over 1,300 participants, representing 120 million direct channel buyers. It was the first SKU-level marketing database in the industry, providing a valuable resource from which to target offers based on known direct channel purchase behavior. I-Behavior's Chairman is direct marketing legend Lester Wunderman. The privately held company is located at 2051 Dogwood Street, Louisville, CO 80027. For more information, please visit www.i-behavior.com or contact Sam Cardonsky, 303-228-5004 or
scardonsky@i-behavior.com.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.
Acxiom is registered trademark of Acxiom Corporation.